Meet Erika Williams
From hollywood costume design to your stand-out style guide.
Conscious Style is the Antidote to Fast Fashion.
We believe in the transformative power of conscious fashion, empowering personal style while fostering a positive impact on the planet and communities. Every curated piece, 100% found, vintage, or reworked, embodies this ethos, offering quality and longevity.
We go beyond selling clothing through personal shopping & styling services. We empower you to unlock the full potential of your existing wardrobe through personalized styling consultations, upcycling your pieces, and creating new looks from your existing wardrobe.
Through VP Ventures, we extend our commitment by supporting unhoused individuals re-entering the workforce, fostering dignity and contributing to a more inclusive society.
My Story
With a degree in theater arts and a costuming career that took me to the heart of Hollywood, I spent years perfecting the art of dressing people to look and feel their best. From major TV shows to blockbuster films, I studied the craft of selecting and tailoring outfits for every body type, always focused on making each person feel comfortable, confident, and like the truest version of themselves.
In 2023, when the SAG-AFTRA strike put a slight pause on my usual routine, I found myself with the rare opportunity to reflect on what gave this work meaning to me. I realized that while I still love telling stories through on-screen aesthetics, I craved something more personal—something that allowed me to connect with women directly and liberate them to showcase their individuality through the clothes they wear everyday.
I understand the power of a well-curated wardrobe
how the right outfit can elevate your mood, your outlook, and the way you move through the world. If I can make an impression on this planet, I hope it’s allowing my clients to feel seen and understood, gently guiding them to step out of their comfort zones without compromising who they want to be and the values that matter most.
Whether reworking pieces to preserve their original beauty, reimagining items with a modern edge, or helping busy women establish their signature style...
...this work has always been about so much more than fashion. It’s about transformation, of our clothes and of ourselves, empowering you to embody your boldest, bravest self with a wardrobe that moves you forward, mind, body and soul.
